Creative Director

La Ger / Pack Design

LE GER | Pack Design

Packaging design developed for the launch of influencer, Lena Gerke’s signature fragrance. This was her first ever fragrance, which lauched in DACH where she is well-known. It is inspired by her personal aesthetic and other namesake brands, which focus on organic shapes and natural colors. It was designed to feel like a precious object, soothing to hold with its matte finish and rounded edges.