NAUTICA | Creative Direction
Nautica released its first flanker under its best selling fragrance, Voyage. For this project, we not only needed to introduce a new fragrance and educate the differences from the original, but we also needed to update all the existing assets on a beloved brand that needed a visual refresh. This goal was to take prestige cues for fragrance intensity and use them to create a familiar and easy to comprehend story. I love how it turned out!
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