Creative Director

Nautica Pure Blue / Campaign Art Direction / PH: Steven Lippman

NAUTICA | Pack Design | Art Direction

Nautica Pure Blue is a clean and vegan scent from Nautica that was also created in partnership with Oceana. The campaign was developed in collaboration with Milk agency and features celebrity and influencer, Dylan Efron. We sought to capture the adventurous side of the brand beyond the boat, to go deeper on themes like adventure and self-discovery.